Campaign advertising is a specific act designed to advertise a political or election activity by employing a group of professionals generally consisting of political consultants and campaign staff who are conducted, deliberately, carefully coordinated and then published in a series of publication tools such as the use of paid media like political signs, newspapers , radio, television, and so on in order to reach the target audience in order to have an impact on the outcome of a public decision is the ultimate goal of every campaign advertisement.
In the process of making the campaign, the consultants have to know that it is, of course, important to identify the message recipient’s goals. It must be realized that the recipients of the message are not homogeneous as they are stratified and segmented by region, sex, age, occupation, economy, culture etc. It should therefore clearly select the target segment to then recognize a target profile that includes habits, attitudes, lifestyles, thinking. By knowing the target message recipient, it will be very easy to execute the types of messages.
The message from the campaign is the protruding idea that the candidate or candidate wants to share with the voters. Messages often consist of several points talking about policy issues. All of these points will be summarized from the main idea of the campaign and are often repeated to create a lasting impression on voters. In many elections, political party candidates will always try to get candidates or other candidates to be “without messages” in regards to their policies or seek to divert on talks unrelated to policy or program points. Most strategic campaigns dropped candidates or other candidates who favor keeping the message widely to draw the most potential voters. The message which is too narrow will be able to alienate the candidates or candidates with their constituents or by slowing down with a detailed description of the program.